![Full Signature](https://cdn.myportfolio.com/ec5a084a-492a-4a3b-abe5-a4d0fc7e60da/dd95dde3-3f50-493a-b9fc-6a43bca68f9b_rw_1920.png?h=8f6ab28e9773e2c3cc540e82e321d087)
Full Signature
I was drinking kombucha in the car, listening to Beck's "Loser". I started singing along, replacing the lyrics from "I'm a loser baby" to "I'm a boochy baby" and bam! Boochy Baby was born.
Immediately I knew I wanted to create a fun brand with a character to represent it. Taking inspiration from Beck's Southern California vibe, I wanted to base the brand in Venice Beach. Cool and chill, but light and friendly.
I began drawing some character sketches, referencing pictures of people from Venice Beach, but nothing seemed to connect. Then I thought about how kombucha is made, and wanted to take the not-so-picturesque scoby and make it front and center. This would give the brand a unique identifier, and would be a lot of fun. Thus, Toby the Scoby was born.
Toby is featured uniquely in every aspect of the brand. Each can of kombucha shows Toby in a range of moods and activities, from being in love to being sick, from skateboarding to attempting to rollerskate. Creating Toby's personality with illustration and copy was a blast, and I hope Boochy Baby makes you laugh.
![](https://cdn.myportfolio.com/ec5a084a-492a-4a3b-abe5-a4d0fc7e60da/e65f56df-0dd0-4dcd-81dd-890cfa38f57f_rw_1200.png?h=7b1906c5b40a20e523520ef675711522)
![](https://cdn.myportfolio.com/ec5a084a-492a-4a3b-abe5-a4d0fc7e60da/f94dc9d9-5e95-439a-9faa-e484fbff2d23_rw_3840.png?h=f1a6f2468a693ad24774d2aa7ee7b73b)
![The O.G. and Wake-Up Call](https://cdn.myportfolio.com/ec5a084a-492a-4a3b-abe5-a4d0fc7e60da/e42d9990-718a-4316-9384-73ae04e66814_rw_3840.png?h=9157548d07b5b9fc04a479fbed0ad455)
The O.G. and Wake-Up Call
![Berry Lovely and Lemon-Aid](https://cdn.myportfolio.com/ec5a084a-492a-4a3b-abe5-a4d0fc7e60da/c6721eb1-7daf-41b2-ba66-4a0f1b4808a0_rw_3840.png?h=e04c1ba40150852841508d37737032a3)
Berry Lovely and Lemon-Aid
![Toby Hat](https://cdn.myportfolio.com/ec5a084a-492a-4a3b-abe5-a4d0fc7e60da/fad8ed41-b624-4ccd-95e2-c263fb06600d_rw_3840.png?h=f9f3046b596daa34c24b53fc7ac9cad8)
Toby Hat
![Toby Hoodie](https://cdn.myportfolio.com/ec5a084a-492a-4a3b-abe5-a4d0fc7e60da/87655c64-aee1-4324-926c-8f610a4f5322_rw_3840.png?h=0dbac965153c7b78b0b61ec8b2784134)
Toby Hoodie
![Hang Ten Hoodie](https://cdn.myportfolio.com/ec5a084a-492a-4a3b-abe5-a4d0fc7e60da/1bc08c33-8b94-4677-a3a2-80bc1e57eceb_rw_3840.png?h=8fb14b88bf629f5a6717a60cd76e1a7e)
Hang Ten Hoodie
![](https://cdn.myportfolio.com/ec5a084a-492a-4a3b-abe5-a4d0fc7e60da/8806f962-247c-4807-8d76-38fdc602fe1f_rw_3840.png?h=b0bb64074a047858caa8c544f31d413c)