Welcome to Cove, a non-profit youth-hostel and safe space located in London. Here to provide homeless and at-risk youth with shelter and support, Cove will house over 100 residents, as well as an event space and social "chill out" area.
The brief called for a "disruptive, eye-catching" identity for impactful marketing materials. My approach to Cove's identity was minimal, modern, and bright, with diverse imagery representative of the area's demographics.
The brand voice was an important key to Cove's identity. The voice communicates who Cove is and what they do, but in a way that is accessible to those the message applies to. The tag, "Welcome Home", was a key element to the identity. "Welcome Home" is more than a friendly greeting, it is actually welcoming future residents to their new space.
And with that, welcome to Cove.