Welcome to Cove, a non-profit youth-hostel and safe space located in London. Here to provide homeless and at-risk youth with shelter and support, Cove will house over 100 residents, as well as an event space and social "chill out" area.
The brief called for a "disruptive, eye-catching" identity for impactful marketing materials. My approach is minimal, modern, and bright, with diverse imagery representative of the area's demographics.
The brand voice is important to Cove's identity, communicating who Cove is and what they do, but in a way that is accessible. The tag, "Welcome Home", is a key element to both the brand and marketing. More than just a friendly greeting, "welcome home" is doing just that, welcoming new residents home.
And with that, welcome to Cove.