![Spar Bar Signature](https://cdn.myportfolio.com/ec5a084a-492a-4a3b-abe5-a4d0fc7e60da/f8dea40f-2647-42bf-ae84-8d4d6fc8ac8b_rw_1920.png?h=25a747cacfeedf1eeae187ac3296366b)
Spar Bar Signature
Identity for Spar Bar, a women’s kickboxing gym (and bar!) located in Sacramento, CA. Spar Bar focuses on providing an inclusive, comfortable, judgement-free space where women can become stronger without the pressure to “look cute” while working out. The gym offers a variety of Spartender-led classes for women at any fitness level. After a workout Spar Bar members can enjoy a themed drink in the bar. Spargarita, anyone?
I wanted to create a logo that emphasized strength over sexy. The silhouette allows any woman to see herself as the kickboxing figure. The tagline, “Come in and Kick Back”, is a friendly welcome while serving as a nod to both kickboxing and the bar.
![Identity](https://cdn.myportfolio.com/ec5a084a-492a-4a3b-abe5-a4d0fc7e60da/6e148ae0-c1ae-4038-9ebf-1d47f8f3199f_rw_1920.jpg?h=f2a4945ac4d748378c291d971f6bf68a)
Identity
![Bar Menu](https://cdn.myportfolio.com/ec5a084a-492a-4a3b-abe5-a4d0fc7e60da/38eeb41a-1f10-4fda-88e3-b3461fcf2248_rw_1920.jpg?h=f94afef301d3eab10921ee2035f6e6b3)
Bar Menu
![SparBarSac.com Home Page](https://cdn.myportfolio.com/ec5a084a-492a-4a3b-abe5-a4d0fc7e60da/8fac6ed8-1a1e-45dc-8b2a-68047dca1296_rw_1200.png?h=7b17116fbad5593b81ddb10343fe5dd5)
SparBarSac.com Home Page
![Boxing Gloves](https://cdn.myportfolio.com/ec5a084a-492a-4a3b-abe5-a4d0fc7e60da/c5f33c10-4010-46d7-9ecb-ca67fef1fbbf_rw_3840.jpg?h=4ccbbbdea21d1433332426621e94b115)
Boxing Gloves
![Spartender T-Shirt](https://cdn.myportfolio.com/ec5a084a-492a-4a3b-abe5-a4d0fc7e60da/a2d7d71b-19b6-4af2-8975-37a773c00157_rw_1200.png?h=09c52213599596cd3ce1f6cb2fa805a2)