Identity for Spar Bar, a women’s kickboxing gym (and bar!) located in Sacramento, CA. Spar Bar focuses on providing an inclusive, comfortable, judgement-free space where women can become stronger without the pressure to “look cute” while working out. The gym offers a variety of Spartender-led classes for women at any fitness level. After a workout Spar Bar members can enjoy a themed drink in the bar. Spargarita, anyone?
I wanted to create a logo that emphasized strength over sexy. The silhouette allows any woman to see herself as the kickboxing figure. The tagline, “Come in and Kick Back”, is a friendly welcome while serving as a nod to both kickboxing and the bar.

Spar Bar Signature
Spar Bar Signature
Identity
Identity
Bar Menu
Bar Menu
SparBarSac.com Home Page
SparBarSac.com Home Page
Boxing Gloves
Boxing Gloves
Spartender T-Shirt
Spartender T-Shirt
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