Golden Crafthouse's bakery is founded on authentic, locally grown ingredients and complete transparency with their customer base. The bakery needed an identity all its own to differentiate it from the brewery, while still falling inline with the establishment's voice and values.
Because the brewery's identity was strong in illustration, I focused the bakery's identity on the Crafthouse's core colors, handwritten typography and recycled materials, resulting in a friendly, down-to-earth, bold identity.
