Peep is an up-and-coming sunglasses brand based in Brighton, UK. The company prides itself on promoting individuality and diversity through their ethos and "wacky" customizable frames and colors to suit anyone and everyone.
They were looking for a bold, colorful and fun approach, with the ultimate goal of coming across as a playful, inclusive, and informal brand. Aesthetically they were looking for "summer vibes", bright colors, and a flexible pattern to invoke feelings of positivity and self love.
Logo and tagline
Logo and tagline
Letterhead, business card and envelope
Letterhead, business card and envelope
Shopping bag
Shopping bag
Personalized sunglasses packaging
Personalized sunglasses packaging

Peep ad campaign

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